Organised by UBM China, Cool Kids Fashion is a trade event focused on children fashion in Shanghai, China. By bringing together designers, brands, distributors, media, retailers, franchisees, department stores, mall operators, real estate developers and fashion buyers, Cool Kids Fashion creates a platform for introducing retail concepts to international brands which are seeking to enter the China market and for providing new business opportunities. The three-day fashion trade event will also feature an Exhibition, Kids Fashion Runway, Designer Central, a Fashion Museum and educational sessions like Trend Forums and Fashion Talk. Cool Kids Fashion will be launched on 22, 23, 24 July 2014 in Shanghai New International Expo Centre (SNIEC).