Date: 28 - 29 October 2010, 9:00 - 17:00
                30 October 2010, 9:00 - 16:00
Venue: Shanghai International Exhibition Center (INTEX)
Address: No. 88, Loushanguan Road, Shanghai, 200335, P.R. China
Industry: Food Processing
Tel: +86 10 6590 7766 / 7878
Fax: +86 10 6590 6139
Website: www.sweets-snackschina.com

Event Summary:
After six years of sole emphasis on confectionery end products like chocolates, candies, jellies and ice cream which has propelled Sweets China to be one of the most important trade fair for the industry in China, the event will now embrace savory snack products like potato chips, salty cookies and crackers to cater to local taste buds. Going forward, Sweets China(zhōng guó táng guǒ wén huà jiē 中国糖果文化节) will officially be rebranded as 'Sweets & Snacks China'(zhōng guó guó jì tián shí jí xiū xián shí pǐn zhǎn lǎn huì 中国国际甜食及休闲食品展览会). It will open its doors to trade buyers only from 28 to 29 October, and will welcome both trade and public visitors on 30 October.

Exhibition Profile:
Following the success of Sweets China 2009, Sweets & Snacks China 2010 will also be held in conjunction with the China Confectionery Culture Festival, which is a public event owned by China National Confectionery Association (CNCA). Sweets & Snacks China 2010 will be opened to trade buyers only from 28 to 29 October, and to both trade and public visitors together with China Confectionery Culture Festival on 30 October (Saturday). In 2009, the two events attracted an estimated 40,000 public visitors over two days. It offered a wide range of entertainment and activities, as well as tasting and sampling opportunities targeted to engage the local crowd. Foreign and local manufacturers took the opportunity to receive valuable direct feedback from the Chinese end-consumers for existing products, and used it as a launch pad for new items and flavors.
The Sweet & SnackTec Feature Zone is set to remain a fixture in the new concept bringing exhibitors and visitors alike products and perspectives from either end of the industry value chain. From the latest processing equipment; automation, data processing and control
technology to packaging and packaging technology as well as the highest quality of raw materials and ingredients for confectionery and snack production, the comprehensive display aims to benefit all attendees.

Visitor's Profile:
Around 7,500 trade visitors from 40 countries and regions including 500 buyers from outside China visited Sweets China from 22 to 25 October 2009.
They saw 147 exhibitors who represented 22 countries and regions around the world, including Australia, China, Germany, Hong Kong, Italy, Iran, Japan,Kazakhstan, Malaysia, Mexico, The Netherlands, Poland, Russia, Singapore, Spain, South Korea, Switzerland, Turkey, Taiwan, Ukraine, UK and USA.

Exhibitor's Profile:
The event provided an ideal business and networking platform for sweet, snack and confectionery manufacturers, machinery and ingredients providers,wholesalers, dealers and retailers, especially allowing local buyers to meet all their international suppliers on their home ground.

Exhibit

• Cocoa, Chocolate and Chocolate Products
• Biscuits
• Snack Products
• Sugar Confectionery
• Ice Cream
• Raw Pastes
• Coffee & Tea
• Processing technology and equipment
• Machines and plants
• Packaging technology
• Packaging materials
• Raw materials and ingredients
• Refrigeration and air-conditioning technology
• Safety and quality management
• Service firms, organizations, publishers

Exclusive Value-Added Services:
• Participate in the Supporting Program Tailored Specifically for Exhibitors and Delegates
Each year, Koelnmesse organizes Sweet & SnackTec seminars to provide a networking platform for the insiders. Only experts from institutions and representatives from exhibiting companies are invited to be part of the speaking panel to address professional trade delegates interested in the topics.
• Meet with China's key buyers at the Procurement Center
Major retailers like Auchan, Park ‘N’ Shop, Century Mart, Carrefour, Lawson and Walmart are among the buyers who will be present at the Sweets and Snacks China 2010 Procurement Center. Seize the opportunity to meet them one-on-one! Sign up as an exhibitor now to enjoy exclusive pre-arranged meeting with them and many others!

Cost of Participation: EUR 190/sqm (raw space)
                                  EUR 230/sqm (standard shell scheme package)
                                  EUR 250/sqm (premium shell scheme package)

Registration Dealine: August 31,2010

Organizers:
Koelnmesse Co., Ltd.
China National Confectionery Association