Date: April 23-25, 2010
Industry: Agriculture & Food
Venue: Beijing National Agricultural Exhibition Center
City: Beijing, China
Web: www.wineculturechina.com

Event Profile
Wine China 2010, approved by China Council for the Promotion of International Trade (CCPIT) and fully supported by the Ministry of Agriculture of China, is organized by CCPIT Sub-Council of Agriculture in partnership with Beijing Regalland Conventions & Exhibition Co, Ltd. It will be held in Beijing National Agricultural Exhibition Center during 23rd to 25th of April, 2010.

We aim to provide a face to face platform for the wine producers, distributors, retailers, consumers and others who are interested in the wine industry. Wine China will give you an effective channel to get the contacts to meet your requirement. Furthermore, it will offer an opportunity to disseminate the wine culture, popularize the wine knowledge and help to expand the wine market in China.

Comprehensive Ancillary Activities
In order to make the exhibition more colorful and fruitful, we designed a series of activities to provide more opportunities for exhibitors to gain insight into the Chinese market, generate publicity, demonstrate products, overcome objections, close sales, meet new prospects, and develop relationships with your existing customers. “Wine China goes city” provides great first-hand experience and an unique and vibrant atmosphere. These activities are:

• Beijing Wine & Gourmet Tour
• Beijing Wine Market & Cellar Touch Tour
• Wine & Food Matching Workshop
• Wine Tasting & Showing Area
• Wine Knowledge Popularizing Training
• Top10 customer favorite brand competition
• Chinese Wine Market Report Meeting
• Enterprisers’ Dialogue Summit
• Wine Tasting Meeting

Scope of Exhibit

•  Wine of different regions and varieties
•  Articles relating to wine culture, for example, photos, sculpture, pictures, medals, old oak barrels, books, pattern of chateau and so on
•  Wine instruments like glass, barrel, bottle, opener, wine cellar, cup, ice bucket and so on
•  Related equipment for winery, processing wine, packaging wine, transporting wine and so on
•  Books, website and organizations for wine and wine training

Visitor Profile:
1. Trade: importers, wholesalers, sales representatives and agents
2. Media: sector of wine, food, hotel and restaurant, consumption and healthy care
3. Government and associations: ministry representatives, members
4. Retail: retailers and Specialist retail chains such as Carrefour, Metro, Wal-Mart, 7/11, etc
5. Hotel and Restaurant: Food & beverage managers, wine managers and purchasers.
6. Others: wine enthusiast, wine specialist, gold-collar workers and others who interested the wine product

Review on Wine China 2009
Wine China 2009 has been successfully held on 15th – 17th, March in Beijing. There are over 5, 000 trade visitors from China and other 10 countries around China, and 30% of them are importer, agent, distributor or wine/alcohol company, 40% of them are wholesaler and Specialist retail chain, 20% of them are retailer and customers and 10% of them from hotel, restaurant, bar, media and others. 95% of exhibitors found out the business partner as they required. Wine China already became the one of the most famous wine exhibition in China.
During Wine China 2009, more importers, agents and wine lovers have joined in Beijing Wine Market & Cellar Touch Tour and Wine Tasting Meeting.

Contact
Beijing Regalland Convention & Exhibition Co., Ltd.
Tel: +86 10 64416542
Fax: +86 10 64412631
E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it , This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Website: www.wineculturechina.com, www.regalland.com