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Home Travel in Beijing The Place (Shimao Tianjie)
The Place (Shimao Tianjie)
Travel in Beijing


The Place (shì mào tiān jiē 世贸天阶) is located at No. 9 Guanghua Road, Chaoyang District, Beijing; east side of No.12 Dongdaqiao Road. It is a new behemoth, marked by a huge outdoor screen playing clips of random fashion shows, sees plenty of fashionista traffic. Spanish retailer Zara chose to set up shop here; their arrival in Beijing was highly anticipated by locals and expats alike. Make-up gurus MAC also chose The place for their flagship store. Other retailers like French Connection, Mango, and Adidas ensure this place is virtually bargain hunter-free. Open daily 10am to 10pm.

North Place
featuring sophisticated lifestyle (OMEGA, RIMOWA, DUXIANA…) and trendy electronics products (SONY DWS); Arts & Craft (tittot, Vita Gallery, Monart…)Hair and Beauty Salon/Spa; international fashion brands (GUESS, GANT, Ben Sherman, Lilith, i.t…) and unique shops (NBA store, M.A.C.); and two renowned eateries- Golden Jaguar buffet and NEW FEI TENG YU XIANG Restaurant.

tianmuSouth Place
Gathering young, hip and fashionable brands to meet the needs of the trendy all — ZARA, adidas heritage, G-STAR RAW, California Fitness YaoMing Sport; plus three restaurants — Crystal Jade Dining In, Golden Spoon Taiwanese Restaurant and Eight Birds Hokkaido Kombu Shabu Shabu.

Vision & Passion of THE PLACE
Beijing Vision… Reaching the Sky
Lifestyle & Leisure… Reaching the Sky
Fashion & Trends … Reaching the Sky
Taste & Style… Reaching the Sky
Wine & Dine … Reaching the Sky
Creativity & Innovation… Reaching the sky
An iconic and unique creation in Beijing, our Skyscreen ( tīanmù 天幕) also signifies a forward looking team spirit that aspire to lead a modern, fashionable, creative and pleasurable lifestyle at THE PLACE, with our Passion & Vision… Reaching the Sky!

Feiteng Yuxiang (fèiténgyúxīang 沸腾鱼乡)
"Presenting you with the world on a table" is the guiding culinary philosophy behind the new Feiteng Yuxiang. The menu features top ingredients that we have scoured the globe to bring to you, these ingredients are carefully and artfully prepared using the most sophisticated fusion of Eastern and Western-style cooking practices. The result is that Feiteng Yuxiang offers a dining experience that is international, unique, and completely unrivalled.
THE PLACE location features two specialty dishes, they are Feiteng Yuxiang’s Shark Fin Soup and Australia sautéed harbor mud crabs.


Sòng has been created for fans of creative urban living. Living in this fast paced world, Song has based itself around the philosophy of good food and drinks with great vibes.
Sòng by day has a refreshing natural feel, providing an urban oasis for those wishing to lunch, hang out for meetings, get togethers and afternoon coffee.
Sòng by night is a happening place, whether for Happy hour drinks (16.00 – 19.00), late night celebrations or weekend excess. Sòng is sure to satisfy.

Public Transport: Bus Route No 28, 43, 120, 126 (get off at Fangcaodi station)
                        Subway: No 1 metro line (get off at Yonganli station)
                                     No 10 metro line (get off at Jintaixizhao station)
Tel: 010-65871188
Website: http: //
Postal code: 100020
Attractions NearbyBeijing Silk Street