Date: 21 - 23 May 2009
Venue: GICEC(Guangzhou International Convention and Exhibition Centre), Pazhou, Guangzhou

Interbake China －International Bakery Equipment ,Supplies and Ingredients Exposition in China,is one of the largest and most professional baking fairs in Asia. Industry leaders worldwide are cordially invited to find all the resources they need to improve products, productivity and profits, also gain a share of this enormous baking market in China.

10 per cent economic growth per year for ten years, this kind of increase rate is only to be found in China. The foodstuffs industry in particular is regarded as one of the central pillars of the Chinese national economy has been keeping the rate of rise about 12%. And the consumption of bread has been up to 19%. Besides, Baking Products have been keeping the rate of rise about 14% in Chinese market in the recent years, which is far beyond the rate of rise of food industry. As a result, the sector as a whole is rapidly expanding and offers foreign companies excellent opportunities. Whether for machines, production, product design or packaging, western expertise is very much in demand and attracts lively market interest. In 21st century, normalized and specialized raw materials, the advanced production technology, the advanced processing equipment abroad will be adopted in baking industry.

Iterbake China has been held on a yearly basis since 1997, and its success has grown consistently. The number of exhibitors in Interbake China has been increased more than 22% over the past 4 years, and Interbake China 2008 attracted 55,422 visitors from over countries and areas. Interbake China is ranked as the most influential and largest bakery exhibition in China according to a recently-released on-line survey led by Chinese Food Media, and supported by almost one hundred media such as Sina, Net-ease, Alibaba, Food Industry Technology, China & Foreign Foods, China-Making, China Dairy Industry, Meat Industry, Beverage Industry and China & Foreign Exhibition, etc. and hundred of exhibition companies and experts in bakery industry.

Event Profile

Interbake China is one of the largest event in bakery lines in China. It is well-known of its high level internationalization and specialization, therefore the exhibition was crowded with business visitors during the 3 days. Moreover, exhibitors also received huge amount of orders during and after the show. It is believed that the business opportunities of bakery industry will have a sustained bright future in Guangzhou.

Highlights

Interbake China has been held on a yearly basis since 1997 and its success has grown consistently. In 2000, there were some 200 exhibitors over a total area of 6,100 square meters. Both the number of exhibitors and square footage have increased during the period from 2000 to 2005.This is a 217% increase over a five year period. Square footage has similarly increased.

Visitor's Profile

Professional visitors and decision-makers from the baking and confectionery trades, from the bread, cake and pastry industry, from restaurants and catering companies & General Public are the target visitors.

Exhibitor's Profile

Profile for exhibit include Bakery and confectionery products, Raw materials and ingredients for baking, Decorative materials and products, Fast food products, Deep-frozen products, Baking and pastry-making machinery, Ovens, devices and tins, Bakery furnishings and equipment, Hotel and restaurant furnishings and equipment, Till equipment, Display equipment, Refrigeration and deep-freezing technology, Packaging, packaging materials, Packaging machinery, Environmental protection.

Market Analysis

China, once a developing country which has now emerged as a newly industrialized nation, has become an engine of the global economy, with ever-increasing opportunities for foreign suppliers and investors. The trade balance of the People's Republic of China has been growing since 1995 and many experts think that this growth will continue for the next ten years. Therefore China offers opportunities and perspectives unparalleled in any other part of the world.

The Chinese market has a volume of 1.3 billion people - 577 million of whom live in cities. It is this sector of the population, earning increasingly higher wages and enjoying an improving lifestyle, which is setting the trend throughout the country. The foodstuffs industry, regarded as one of the central pillars of the Chinese national economy, in particular, is growing at an above-average pace. Especially after the country had become a member of the WTO and the Chinese market had been economically liberated, citizens developed a craving for foreign products. This offers a good opportunity for the International suppliers to gain an enormous share of the Chinese market in the next few years.

Since the introduction of the policy of liberalization and economic reform, this sector has developed at a breathtaking pace; the annual consumption level of bakery cake and pastry products has quadrupled since 1994; and in 2003, the total annual production of all bakery and confectionery companies was 5.4 million tons, at an equivalent value of 6.87 billion USD. In 2008, consumption is forecast to reach a level of 7.3 million tons-an increase of 40.4%. The overall bakery product market (including Hong Kong) is forecast to reach an annual volume of 9 billion USD. This is equivalent to a 61.4% increase over 2000. In this branch of industry, imported products now account for approximate one third.

Since the introduction of the policy of liberalization and economic reform, this sector has developed at a breathtaking pace; the annual consumption level of bakery cake and pastry products has quadrupled since 1994; and in 2003, the total annual production of all bakery and confectionery companies was 5.4 million tons, at an equivalent value of 6.87 billion USD. In 2008, consumption is forecast to reach a level of 7.3 million tons-an increase of 40.4%. The overall bakery product market (including Hong Kong) is forecast to reach an annual volume of 9 billion USD. This is equivalent to a 61.4% increase over 2000. In this branch of industry, imported products now account for approximate one third.

Interbake China has been held on a yearly basis since 1997, and its success has grown consistently. The figures speak for themselves: in 2000, there were some 200 exhibitors over a total area of 6,100 square meters, while in 2002 the figure had already increased to 412 exhibitors over 23,000 square meters. In the 2005, the event attracted over 30,358 visitors and 453 exhibitors, almost all of them from People’s Republic of China. When turns to 2007, this figure have grew up to 42，including 39 joint-venture exhibitors, and a total of 556 exhibitors. The focus is on bakery machines and appliances, packaging machines and materials, raw materials, bakery and confectionery products – with a constant increase in variety. This makes Interbake China one of the leading trade fairs of the Bakery Equipment, Supplies and Ingredients trade in the Asian region and the biggest one in South China.

As a result, the sector as a whole is rapidly expanding and offers foreign companies excellent opportunities. Whether for machines, production, product design or packaging, Western expertise is very much in demand and attracts lively market interest. In 21st century, normalized and specialized raw materials, the advanced production technology, the advanced processing equipment abroad will be adopted in baking industry.

Aimed to provide an opportunity of exchange, promotion and cooperation, Interbake China 2009 will be held on May 21-23, 2009, in Guangzhou International Exhibition Center. With a total area of 30,000sq.m for the fair, exhibitors can not only set up their best images by showing their products, but also find out their customers in the exposition. More than 620 exhibitors from over 70 countries and about 73,000 visitors will participate in the show. Over 45 medias will report the professional, authoritative and influential fair. Kinds of working conference concerning about bakery and confectionery will also be held, seminars which offer participants good chances to trade and exchange will be performance and promotion activities made by media. Members of the associations will be invited to attend the show. You may find that the actual strength of the organizer is very strong. Moreover, attendees will actually be the end users and buyers of the exhibits. If you want to gain a share of this enormous market, your motto should be: Act now! Although it is quite certain that the Chinese market will continue to boom, the number of competitors established in the market will also increase every year. There is still an opportunity for your company. Don't wait for your competitors to act first.

Special Activities Plan

1. Forum on Baking Culture and Economy 2009

2. Evaluation of Demonstrating Company Enforcing National Criteria for Moon Cake and Food Filling 2009

3. Evaluation of China Time-honored Brand for Baking and Special Chinese Desserts 2009

4. The 4th Selection and Recommendation of Excellent New Products

5. Bakery Visit

Organizer

Canton Universal Fair Group Limited
Room 2501, North Tower, New World Times Center, No. 2191, Guang Yuandong Road, Tianhe,
Guangzhou, China.
Tel: +(86)-(20)-87746095
Fax: +(86)-(20)-87746096