Date: 21 - 23 May 2009
Venue: GICEC(Guangzhou International Convention and Exhibition Centre), Pazhou, Guangzhou

Nowadays, Coffee consumption is being increased by 15% in China every year and the Chinese coffee market is expected to grow by 70% in total volume sales between 2003 and 2008 to reach 11,073 tones. Moreover, tariffs on coffee imports are going down, with World Trade Organization commitments calling for the 2003 tariff rate come down to 10.4% and reach 8% in 2004. As a result, experts have reason to believe that, with market growth continuing apace from its small base, coffee will become an integral part of the country's daily life in one to two decades.

The 4th Coffee Festival focuses on the same date of Interbake China 2008, which is one of the largest and most influential exhibitions in Asia. With a total area of 36,000 square meters, this great event attracted over 63,072 professional visitors and 632 exhibitors from 62 countries, which included 5 national pavilions and other absolute exhibitors from different countries, such as Vietnam Coffee and Cocoa Association, TRUNG NGUYEN COFFEE,VINACAFE BIENHOA JOINT STOCK COMPANY, Union Commerciale ( French Instant Coffee), Chen Ao Coffee Ltd, Coffee Bag China, SANTOS CAFFE E AFFINI s.r.l、ORIENTAL ENGINEERING CO . , LTD . PREGEL CHINA, Turkish Hazelnut Promotion Group (FTG), Sandvik Process Systems (Shanghai) Ltd., Al-Hamdani For Yemen (Mocha) Coffee, Oromia Coffee Farmers Cooperative Societies Union, NUTRI FOOD & BEVERAGES INDUSTRIES, Yirgacheffe Coffee Farmers Cooperatives Union (YCFCU), Ozmer Fruit Concentrates Cocktail Sauces Industry and Trade Ltd, Australian Trade Commission , Italian Trade Commission（ICE）／China-Italy Chamber of Commerce (CICC), S.C. RUBINKING 2000 S.A., PROBAT-WERKE, Rwandan Coffee Commission etc. were very popular in this event. The professional buyers came from food & beverage store owner,- Roasters & Packagers,- Department & grocery store buyers,- Consultants,- Chain store buyers,- Industry executives & buyer, Distributors and - Office coffee buyer etc.

Event Profile

Coffee Festival China is the place to be in to seek commercially meaningful answers from expert professionals in the field and also network with peer group. Coffee is a wonderful stimulant.

Highlights

China produces about 300,000 (60-kg) bags of coffee annually - translating into 18,000 tons. On the demand side, he noted coffee beans the country needed for coffee product processing totaled about 500,000 bags a year, or about 30,000 tons, leaving room for imports.

Visitor's Profile

Key Decision Makers, Industry Leaders, Importers & Exporters, Distributors, Food Service Professionals, Coffee Speciality Retailers, Packaging Industry, Coffee Estate Owners, Planters & Producers, Coffee Science Professionals, Equipment Manufacturers, Sales & Marketing Personnel, Financial & Research Institutes are the target visitors.

Exhibitor's Profile

This neutral forum brings together policymakers, industry leaders, growers' representatives, marketing experts, analysts, service providers and related others for an in-depth examination of issues, problems and prospects.

The Chinese Coffee Market

With China’s population now touches 1.3 billion people, current demographic and economic growth figures suggest that the annual rate of coffee consumption is set to rise from 1 cup to 2. Although this rate still pales when compared to US citizens, who consume an average of three cups a day, it is the sheer volume of the market and the current rate of growth that has coffee companies rushing to make their mark.

Today coffee drinking is a passion that many young urban professionals wish to cultivate in China because of its associations with sophisticated western life styles. Many of those taking up on the burgeoning coffee culture are both expats and Chinese nationals who have returned from stints studying and working abroad.

On-spot Interactive Activities

Coffee beans distinction and baking/roasting training
Coffee history and culture gallery
Rewarded questions and answers on coffee common knowledge
coffee forum

Contrast of coffee culture among Europe, America and Asia
Predicts on coffee market for nowadays and the future in China
Management and operation for coffee house
The current and future situation of chained ffee houses

Organizer

Canton Universal Fair Group Limited
Room 2501, North Tower, New World Times Center, No. 2191, Guang Yuandong Road, Tianhe,
Guangzhou, China.
Tel: +(86)-(20)-87746095
Fax: +(86)-(20)-87746096