Date: 18-MAY-09 to 20-MAY-09
Venue: Shanghai New International Expo Centre

China Beauty Expo, organised by Business Media China AG and BMC Baiwen Exhibition Co., Ltd., is the No. 1 beauty exhibition in mainland China. It builds the ideal platform for generating sales leads and networking activities with strong government and association support.

The 14th China Beauty Expo in 2009 will cover 72.000 sqm in 7 halls of the Shanghai New International Expo Center. With over 3,000 stand and more than 1400 participating companies the following exhibits will be presented: Color Cosmetics, Skincare, Perfumery, Detergents & Personal Care, Hair, Beauty & Spa Products and Equipment, Nail Care, Packaging, Machinery, Ingredients, OEM and Media.

BMC Business Media China AG

Business Media China AG is an offspring of Mesago Holding.
This last company was founded in 1982 by Klaus M. Hilligardt, who has since developed many successful exhibitions in China and Japan and who is presently Chairman of Business Media China AG.

Over the years, BUSINESS MEDIA CHINA has established closely related media enterprises in China, combining competence in the exhibition, publishing and advertising business.

BUSINESS MEDIA CHINA specializes solely in the Chinese market and constantly expands its presence. Its goal is to become one of the key players in the Chinese economy within the next few years.

Business Media China brings national and international companies together with China’s top decision makers and business partners and is the guarantor for the highest event standards and your successful international participation in Beauty events in China.

BMC Baiwen

BMC Baiwen Exhibition Co., Ltd. is one of the most successful and professional exhibition organisers in China.

Founded in 1997, the company has developed into a leading Chinese exhibition enterprise whilst maintaining international standards. BMC Baiwen currently organizes one of the leading events in China with a highly specialized team of over 30 employees.

BMC Baiwen’s business plans for the near future foresee a substantial expansion of the event program through new event launches and acquisitions.

As a member of the Business Media China Group, BMC Baiwen is able to both set and reach very ambitious goals by using the Group’s international network, market experience as well as its outstanding reputation within the industry.

China Beauty Market

China is the largest and fastest growing market in the international beauty and hair care business today with total consumer spending exceeding US$ 5 bn last year.

According to the latest developments the Chinese cosmetics market will grow at the rate of 10 % in 2006 and this will continue for the next 5 to 10 years.

China’s Economy

China’s trade surplus with the rest of world more than tripled to US$ 102 bn in 2005.

China’s biggest trading partner in 2005 was the European Union, with bilateral trade rising by 22.6% to US$ 217.3 bn during the year. The US was China’s second-biggest trading partner, at US$ 211.6 bn. China has seen its economy expand well over 9% annually for several years in a row.

Enormous potential for foreign Products

Brand-conscious and well informed Chinese consumers increasingly demand high quality international products.

For 12 out of the past 14 years, the growth rate of cosmetic sales in China has exceeded the growth rate of the overall economy, with the highest annual growth rate reaching 63%. International cosmetics giants such as L’Oréal, Proctor & Gamble, Estée Lauder and Shiseido have forseen this potential market and established their footholds in the mainland.

Shanghai Region – The centre of the manufacturing industry

Almost half of China’s leading manufacturers are located in the Greater Shanghai area. Export-oriented companies aim to expand their worldwide business activities in terms of sourcing and OEM cooperation.

Thanks to the increasing production regions and quality standards in the recent years, Chinese manufacturers have become irreplaceable suppliers for international distributors and buyers.

Distribution Channels

In 2005, 80% of C&T sales are through hypermarkets and mass merchandisers. This channel is quickly losing ground to specialty stores.

Specialty chains are expected to grab a bigger piece of the business due to several market drivers. More Chinese women are interested in enhancing their appearance and now have the purchasing power to buy more and more beauty products. In addition, many retail stores have exceptional customer service behind the counter, which helps to augment sales.

Why Exhibit?

THE ONLY EXHIBITON WITH PROVEN B2B TRACK RECORD
THE IDEAL PLATFORM FOR GENERATING SALES LEADS AND NETWORKING ACTIVITIES

MEET AROUND 200,000 VISITORS WHO TRULY REPRESENT THE CHINESE MARKET

Close ties to the Chinese cosmetic and beauty industry and its leading domestic and international brands, together with crucial support from the major Chinese government organisations make the China Beauty Expo the leading event in mainland China.
These strong relationships as well as the international standards implemented by the organisers provide strong support for international exhibitors.

Organizer

Business Media China AG 87,, Stuttgart, Germany.
Tel: +(49)-(711)-4908900
Fax: +(49)-(711)-49089010