Date: 12.5. - 14.5.2009
Venue: Shanghai New International Expo Centre

Bakery China - International Trade Fair for the Bakery and Confectionery Industry in China, is the largest trade fair of its kind in the Asian region. It opens its' doors in Shanghai every year, with GHM and IMAG as the largest co-organizer representing the international region.

China, once a developing country which has now emerged as a newly industrialised nation, has become an engine of the global economy, with ever-increasing opportunities for foreign suppliers and investors. The food industry is one of the fastest-growing sectors and, in accordance with this trend, bread, cakes, pastries and sweets also record a continuous rise in turnover figures.

This trend is more obvious at the Bakery China than anywhere else. The entire range of products and services offered by the baking and confectionery industry is represented at this

fair without exception. No matter whether handcrafted bread, cakes and pastries are concerned or large-scale production with state-of-the-art machinery: professional visitors can find first-hand information on current trends, methods and technologies.

On the other hand, the international exhibitors are welcomed by appreciative visitors, since foreign know-how is very much in demand and meets with a keen interest in the market. All this makes the Bakery China a most interesting marketplace where there is a lot happening in every respect.

Event Profile

Bakery China, A total experience for the Food Service and the Hospitality professional. It will witness an incredible growth over the previous edition, and going by any yardstick this kind of a growth rate is truly phenomenal.

Visitor's Profile

Professional visitors and decision-makers from the baking and confectionery trades, from the bread, cake and pastry industry, from restaurants and catering companies & General Public are the target visitors.

Exhibitor's Profile

Profile for exhibit include Baking ovens & accessories, baking and pastry-making machinery, refrigeration, fermenting & air conditioning technology, baking agents, raw materials & ingredients, semi-finished & finished products, ice cream manufacturing, pasta making, furnishings & equipment for shops, cafes & patisseries, packaging machinery, equipment & material, decorative items & baking accessories, cleaning & hygiene, laboratory & measuring equipment.

Product range

• Bakery and confectionery products
• Raw materials and ingredients for baking
• Decorative materials and products
• Fast food products
• Deep-frozen products
• Baking and pastry-making machinery
• Ovens, devices and tins
• Bakery furnishings and equipment
• Hotel and restaurant furnishings and equipment
• Till equipment
• Display equipment
• Refrigeration and deep-freezing technology
• Packaging, packaging materials
• Packaging machinery
• Environmental protection
• Services
• Laboratory technology
• Specialist publishing houses and media

Final report Bakery China 2008

With an increase of 13 percent in terms of exhibitors and 12 percent more visitors, Bakery China came to an end at the Shanghai New International Expo Center on 22 May 2008. For three days, 900 companies from around the world presented their latest technologies from the baking industry at the international trade fair for baking, confectionary and packaging machines, raw baking ingredients and decoration materials. Due to the large demand, the originally planned exhibition area of four halls even had to be expanded to five and a half halls covering a total area of 64,000 m2.

The approximately 65,000 visitors expressed particular interest in the baking demonstrations held in the fair’s international section, which were organised in part by the French association ADEPTA (Association for the Development of International Exchange of Food and Agricultural Products and Techniques). In the general euphoria surrounding this year’s Olympic Games, one particular attraction was confectionary works of art in the shape of the Olympic rings and other sporting motifs. The fair was also used for collecting donations for victims of the earthquake in China.

In view of the continuously increasing demand for western foods and baked products in China, the event organisers are anticipating even further growth for the next Bakery China, which is due to take place from 12-14 May 2009. For this reason, an additional hall has already been rented.

Organizer

IMAG, Germany
AM Messesee-2,,
Munich, Germany.
Tel: +(49)-(89)-94922121
Fax: +(49)-(89)-94922350