Date: 2009/03/31-2009/04/03
Venue: Shanghai New International Expo Centre

Coffee & Tea China Shanghai is the place to be in to seek commercially meaningful answers from expert professionals in the field and also network with peer group. Coffee is a wonderful stimulant. Today coffee drinking is a passion that many young urban professionals wish to cultivate in China because of its associations with sophisticated western life styles.
Key Decision Makers, Industry Leaders, Importers & Exporters, Distributors, Food Service Professionals, Coffee Specialty Retailers, Packaging Industry, Coffee Estate Owners, Planters & Producers, Coffee Science Professionals, Equipment Manufacturers, Sales & Marketing Personnel, Financial & Research Institutes are the target visitors.

Event Profile

Coffee & Tea China Shanghai is the place to be in to seek commercially meaningful answers from expert professionals in the field and also network with peer group. Coffee is a wonderful stimulant. Today coffee drinking is a passion that many young urban professionals wish to cultivate in China because of its associations with sophisticated western life styles.

Visitor's Profile

Key Decision Makers, Industry Leaders, Importers & Exporters, Distributors, Food Service Professionals, Coffee Specialty Retailers, Packaging Industry, Coffee Estate Owners, Planters & Producers, Coffee Science Professionals, Equipment Manufacturers, Sales & Marketing Personnel, Financial & Research Institutes are the target visitors.

Exhibitor's Profile

This neutral forum brings together policymakers, industry leaders, growers' representatives, marketing experts, analysts, service providers and related others for an in-depth examination of issues, problems and prospects.

Coffee & Tea Production & Consumption in Asia

Asia’s market for coffee and tea is now the biggest in the world. The China market is expected to dominate the market by more than half in three years time when Asia is expected to contribute almost 90 per cent of the world’s volume growth.

Tea exports from China have risen dramatically over the past few years and are expected to increase further.Chinese figures indicate that the production of tea increased 8.7% in 2004 and is accelerating as newly planted tea bushes reach maturity, inefficient state-owned farms are transferred to output-conscious entrepreneurs, and certain government policies promote tea industry growth. China will soon become the world’s largest tea exporter by tonnage, overtaking Sri Lanka and Kenya. Government support is one of the factors which encouraged an 18.9% jump in Chinese tea exports in 2004, which totaled $437 million. Beijing has also eliminated an 8% tax on tea production as a way to increase rural incomes.

Coffee sales in China grew by 90% in the five years up to 2003 to 6,504.5 tones. It is worth more than US$90 million but accounts for just 1% of world consumption. International companies are queuing up to carve up their slice of a market as local sales increase between 50% and 100% annually. The Chinese coffee market is expected to grow by 70% in total volume sales between 2003 and 2008 to reach 11,073 tones. Studies have shown that within Asian countries, affluent consumers with a high degree of Western influence are more likely to accept a coffee culture.

In terms of market composition, instant coffee dominates the Chinese coffee market. At this moment, coffee is still a relatively new drink to the locals. Most Chinese have not come to fully appreciate the taste of coffee and they are content with the convenience and taste of instant coffee for now.Domestic production of coffee beans has also expanded rapidly. The United States Department of Agriculture (USDA) estimated that domestic production of coffee beans had risen from about 12,000 tonnes in 2000 to 13,000 tonnes in 2001.

Special entitlements you stand to enjoy by being part of this zone

- Highlights in pre-show marketing electronic mailers and visitor promotion
- Specialized zone for Coffee & Tea Exhibitors only
- List your booth and products within the new Coffee & Tea section of Show Catalogue
- Special feature in Buyers’ Guide

Organizer

Shanghai CMP Sinoexpo International Exhibition Co. Limited
10/F Xian Dai Mansion, 218 Xiang Yang Road (S ),
Shanghai, China.
Tel: +(86)-(21)-64371178
Fax: +(86)-(21)-64370982