Date: March 18-21, 2009
Venue: Chinese Import & Export Fair Pazhou Complex

China International Furniture Fair (Guangzhou) is the largest furniture exhibition in Asia in terms of exhibitors and exhibit scopes. Being persistent in the policy of "export-oriented and balancing domestic and foreign markets", CIFF has been leading the trend and fashion of Asia furniture industry, obtaining unanimous recognition and securing active participation of global players of furniture industry. Since 2008, China International Furniture Fair has strategically extended its product group from interior furniture to the products for outdoor living. In March 2009, China International Outdoor & Leisure Fair will continuously display the best garden furniture, leisure table & chair, sun-shading equipment, outdoor accessories and garden decorations, barbecue items, outdoor tents for buyers

Show PreviewTaking the advantages of more than 100 thousand customer resources accumulated and high-quality services maturated from last ten years of CIFF, 2008 finally witnessed the successful debut of China International Outdoor & Leisure Fair (Guangzhou) (Outdoor & Leisure Guangzhou), which reached 10000 SQM and attracted nearly 100 brand exhibitors, as

Alma Contract, Marstone Enterprise Corp Ltd., Mano Leisure Products Co., Ltd, Nuatong Garden Furniture Ltd., Artie Garden International Ltd., and Gardenart Furniture Co., Ltd. and so on. This four-day fair successfully created a fascinating feast for outdoor & leisure sector, attracting 15,489 visitors from 13 countries, China included. Its good performance also indicated the success of CIFF's trial of extention from purely interior furniture to the combination of indoor and outdoor livings.

The outdoor furniture & home items sector in China has made a great progress in recent years, and she has developed as an irreplaceable powerful player in this sector. Even though, manufacturers has assumed increasing pressure and more furious competition in face of the present economic situation, as RMB revaluation, cost increase of raw materials and human resources and so on since the year of 2007. Thus, Outdoor & Leisure Guangzhou 2009 has made appropriate adjustment in terms of positioning and promotion, in order to create a much more convenient and efficient platform for trading players.

Adjustment to New Situation

In face of the present situation for outdoor furniture & home items sector, Outdoor & Leisure Guangzhou 2009 will strength the publicity in domestic market, establishing cooperation with enterprises and associations engaged in estate, hotel management and meanwhile, inviting important buyers like B&Q, Hola and Metro. As for overseas promotion, Outdoor & Leisure Guangzhou 2009 will witness its simultaneous focus on American and European markets, as actively promoting in big events and placing ads on Casual Living, Mobel Markt Mobel Kulture, and DIY and exploration of the booming markets like Russia and South-east Asia.

Profile Extention for Brand Presentation

As an independent fair under the roof of CIFF, Outdoor & Leisure Guangzhou keeps a closer eye on the style and quality of life, especially on the environment protection and health. Thus, she is moving steadily forward into profile extention, from original outdoor livings and garden decoration to outdoor activities increased. 15,000 SQM for Outdoor & Leisure Guangzhou 2009 will comprehensively displays outdoor life & leisure.

Further Cooperation with Top-brands

The first session of the event attracted 75 brand exhibitors, more than 90% of which gave "yes" when being asked whether they would attend Outdoor & Leisure Guangzhou 2009 or not. It is believable that the next session will realize a new breakthrough in exhibitor-recruitment through inviting more representative enterprises for attendance. In the long run, Outdoor & Leisure Guangzhou is establishing strategic cooperation with leading players, seeking mutual development.

An Expansion for New Market

Originated from the west, outdoor and leisure sector for the present is enjoying simultaneously the previous great markets, as European and American countries, and a booming market in China, all indicating the great potential and bright prospect for the outdoor and leisure sector. Especially with the development of China’s economy, the carefully cultivated member show of CIFF—Outdoor & Leisure Guangzhou will surely meet the demands of China and overseas buyers to the largest extent.

More Standardization for Industry System

With more and more manufacturers engaged in outdoor and leisure sector coming forth, Chinese market is entering into matured stage, as the government has constituted relative regulation to standardize industry system and the factories are chasing for the betterment of design and quality.

Recently, outdoor sector authorities in Zhejiang Area has constituted “The requirement of Security Technology and Test Methods for Outdoor & Leisure Furniture”, which could make Chinese outdoor products better to gear into the international market.

Both exhibitors and buyers were both satisfied by the profits made, designs presented and quality-variations implemented. Companies consider that the success of this year’s fair is the first step to broaden and open the domestic market. Meanwhile, many are already holding breath for the next Outdoor & Leisure Guangzhou which will be held in Guangzhou in March 18th to 21st, 2009.

Organizer

China Foreign Trade Guangzhou Exhibition Corporation
117, Liuhua Road,
Guangzhou, China.
Tel: +(86)-(20)-86673473/26081629
Fax: +(86)-(20)-86663416/86681629