Date: 12-15 January 2009
Venue: HK Convention and Exhibition Centre

Background Information and Objectives

• "World Boutique, Hong Kong" is the first independent event dedicated to promoting designers' collection and brands from around the world
• A platform to showcase your collections in a dedicated fashion event in Asia
• A one-stop sourcing centre for boutique buyers, department stores, fashion agents and distributors from around the world, especially from Chinese mainland and the rest of Asia
• Visitors will also comprise brand name manufacturers who are looking for design services and fashion consultancy
• An opportunity to put on fashion shows in the style city of Asia
• An essential event for those who want to establish themselves in Asia and to make their first move into China

Bring on the Brands

HKTDC World Boutique, Hong Kong is a one-of-a-kind event: it's Asia's first independent show dedicated to promoting designers' collections and brands from around the world. An exclusive event on the international stage, HKTDC World Boutique, Hong Kong can help you attract the right typeof partner for your brand and your business.

Buyers' Delight

Distinguishing buyers with an eye for the finer things in life appreciate the bringing together of quality lifestyle items at one elegant event. Visitors who attend HKTDC World Boutique, Hong Kong include boutique buyers, department stores, fashion agents and distributors from around the world: the 2008 event attracted a total of 19,304 buyers from 97 countries and regions.

Lifestyle Event

Style statements are an integral part of consumer activity in today's hip and happening world. HKTDC World Boutique, Hong Kong acknowledges this by being about more than clothing. It's a lifestyle event that, in 2008, featured 366 brands and designers,which ranged from fashion designers' collections and branded fashion products to fashion accessories, home fashion & lifestyle products, and small gifts.

Runaway Success

HKTDC World Boutique, Hong Kong hosts a constant procession of fashion and brands through various fashion shows. The different types of runway shows offer the ideal venues in which your fashion items, from garments to bags to fashion accessories, can be displayed in an exquisite environment to discerning buyers. Other activities on offer include seminars on the latest fashion trends, business matters and market intelligence by business leaders and leading designers. Plus there are many social events that offer optimal settings for networking with top industry players and international fashion media.

Sister Act

A concurrent event is HKTDC Hong Kong Fashion Week for Fall/Winter.This event, which will celebrate its 40th edition in 2009, is the premier Asian fashion show for sourcing garments and accessories, with everything from high fashion items to mass merchandise. The synergy provided by the two fairs has proved to be a great hit with visitors, attracting 43,004 buyers in 2008.

Bringing in the Buyers

No effort is spared to give HKTDC World Boutique, Hong Kong maximum publicity on the world stage. Extensive publicity campaigns include global advertising campaigns and direct marketing. The Hong Kong Trade Development Council will use all the extensive resources of its worldwide network of offices and contacts to publicise the show and put together buying missions with strong purchasing power from many countries and regions.

Branded a Success

Give your brand and your business a well deserved boost. Ensure your participation in this distinguished event by booking your exhibiting space now.

Exhibitors' Comments

The very first MING collection was launched at HKTDC World Boutique, Hong Kong in January, 2006. Since then the fashionable brand of women's wear by JM Group Limited has gone from strength to strength, being exported to the UK, Turkey, the US, Australia, New Zealand, Canada, Russia, Japan and Korea, as well as selling in Hong Kong. “We are presenting the entire concept of MING to both established and new buyers. We use HKTDC World Boutique, Hong Kong as a platform to launch our latest collections and our existing buyers visit us here to select styles.”
Fanny Cheng, Brand Coordinator, JM Group Limited, Hong Kong

“HKTDC World Boutique, Hong Kong 2008 was very successful and the entire management of the event is to be complimented on conducting a very streamlined operation with efficiency and well-organised communication. The results for our company were even better than expected, even though it was our first time to participate. We received initial orders of around HK$500,000 at the fair, plus many requests for samples from customers around the world, with whom we are now negotiating for substantial orders. As a Hong Kong manufacturer, we are very proud of the service provided by the Hong Kong Trade Development Council.”
Peter Fung, Director, Formatric Knitters Limited, Hong Kong

Buyers' Comments

“I have been to the fair before and this time I'm coming with owners of 10 other Japanese companies who have never been here. They are all very impressed by the size of the fair and the variety of products on display. This event has become much better, with exhibitors showcasing individual and original designs. We like trade shows with both big and small companies because very often it is those small ones which offer unique creations – these are what we want to explore.”
Hitoshi Tajima, CEO, D N A Co Ltd, Japan

“We have brought in a delegation comprising managers from 10 mainland department stores of Beijing, Shanghai, Nanjing, Tianjin, Dalian and Qingdao who are all interested to source new brands for their stores. Some of them have already spotted some companies offering young ladies' wear, handbags, fashion watches and accessories. We really appreciate that HKTDC organised a round-table meeting to introduce us to prospective brand-name suppliers and also offered us the Business Matching Service. With the mainland market now open to overseas products, the fair is not only a useful sourcing hub for us, but also a platform where we learn from our international counterparts as well as build up our contacts and network.”
Fan Yanru, Vice Secretary General, China Commerce Association For General Merchandise, China

Previous Show Information

Organised by the Hong Kong Trade Development Council (HKTDC), HKTDC World Boutique, Hong Kong was staged at the Hong Kong Convention & Exhibition Centre (HKCEC) during 14 – 17 January 2008. Launched in 2003, the fair has since become a dazzling glamour irresistible to fashion buyers who were on the lookout for premium and branded items, designers' collections, premier fashion and lifestyle product designs from around the world.
This year, a record-breaking 255 exhibitors from 14 countries and regions participated in the Fair, presenting over 360 labels and brands of fashion products ranging from apparel, handbags, shoes, watches and fashion jewellery. Visitors could find brands and designers' collections from different parts of the world, including Hong Kong, Australia, the Chinese mainland, France, India, Indonesia, Italy, Korea, the Philippines, Singapore, Switzerland, Taiwan and the United States. Well-known brands such as BUTONI, Carlopik, Didier Parakian, Dorian Ho Collection, Dp Jeans, Imaroon, Koyo Jeans, Lauren-Spencer, Moiselle, OKA DIPUTRA, RA International, Tiq, VOGLINE, VSP etc were presented as well.

Visitor attendance was equally enthusiastic – an all-time high of 19,304 visitors were recorded. Amongst them, 9,753 were from Hong Kong and 9,551 were from 96 overseas countries. Topping the list of overseas countries in visitor number is the Chinese mainland, followed by the Unites States, Japan, Taiwan, Korea, Australia, the Philippines, Canada, the United Kingdom and Italy.

In addition, 125 buying missions were organised alongside Hong Kong Fashion Week for Fall/Winter 2008, bringing in more than 5,298 select corporate buyers from leading retailers and boutiques. These included buying representatives from Australia's Cotton On, Canada's Marie-Claire and Le Château, Chinese mainland's Bosideng and Walmart, France's Mytsuko SA - Alain Weiz - Rondissimo – AW, Hong Kong's Coles Group Asia Pty Ltd, Cortefiel Commerical S A, Hennes & Mauritz (Far East) Ltd, I.T, Quiksilver Asia Sourcing Ltd and Redcats Asia, Japanese department store Mitsukoshi, Poland's LPP SA and Spain's Fun and Basics.

Organizer

Hong Kong Trade Development Council
Unit 13, Expo Galleria, Hong Kong Convention & Exhibition Ce ntre, 1 Expo Drive,,
Hong Kong, China.
Tel: +(85)-(2)-25844333
Fax: +(85)-(2)-28240026