Interior Lifestyle China

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Interior Lifestyle China

Date: 19-Nov-08 to 22-Nov-08
Venue: Shanghai Exhibition Centre No. 1000 Yan’an Road, Shanghai, China

Interior Lifestyle China – the region’s only international trade fair for household products and accessories – will present the latest items, trends and concepts in the high-end interior and lifestyle products industry. The event is scheduled to run 19 – 22 November 2008 at the Shanghai Exhibition Centre. Organised by Messe Frankfurt, in co-operation with United Asia International Exhibition Co., the fair continues to attract international exhibitors

who are eager to promote their products in one of the world’s most dynamic markets. Among the 180 exhibitors 60% are from around the globe.

Nearly 20 million people in China move into the city every year, resulting in a huge shift in home ownership. This population move offers a unique marketing opportunity, especially for household items. Keeping in mind that more Chinese consumers are now demanding functional yet stylish products that reflect their individuality; the status of brand is critical when purchasing house wares and appliances.

Amidst this evolving market in China, Interior Lifestyle China positions itself as a purchasing platform that will focus on bringing international brand name consumer products to the Chinese market. A variety of products will be on display and visitors can expect to find candles, ceramics, furniture and household accessories, glass, kitchen tools and small electrical appliances among many other household items. International heavyweights confirmed to participate in this year’s event include Alessi SPA, Caribou, Emile Henry, Gorenje Group, Metier Atelier, Schulte-Ufer, Silit – Werke GmbH, Robert Le Heros, WMF and Yoshikawa Corporation.

“We decided to return to this fair as we have developed a good business relationship with the fair organiser, Messe Frankfurt,” said Mr Felix Chang, Brand Manager for WMF – a German supplier of kitchen products including cookware, dining ware, serving sets and storage units. “We are looking to expand our business in China, mainly in Shanghai and this event is the best opportunity for us to promote our brand and make new business contacts.“

New exhibitors participating in the fair are also attracted to Messe Frankfurt organised events because of their excellent reputations. “The brand is reliable and we trust that we will be able to make good connections at Messe Frankfurt fairs,“ replied Caterina Bernabino, Export Manager for Italy’s Samobonet, a supplier of tabletop, flatware, cookware and kitchen utensils. “The China market is very important and we choose to participate in this fair over the others interior products events as Interior Lifestyle China focuses on retailers rather than the hospitality market. This is exactly our target group.“

Event Profile

Interior Lifestyle China is an International showcase featuring Home Textiles, Home Accents & Interior Decor Products.

Highlights

Much more than just a trade fair, Interior Lifestyle China will be a major networking forum with a series of marketing and networking events. The programme may include: Lifestyle trend forum, Retailer workshop, Brand awards.

Visitor's Profile

Trading houses / importers / wholesalers / retailers / boutiques / department stores / large scale retail stores / mail order houses / interior designers / real estate developers / hospitality and restaurant business operators / press are the target visitors.

Exhibitor's Profile

Profile for exhibit include Dining: Glass, porcelain, ceramic, metal ware, design plastic, cutlery, kitchen tools and machines, small electric appliances, Giving: Arts and crafts, stationery, florists? requisites, room fragrances, candles, limited edition gift articles, handcrafted series production figures, design and trend oriented gift articles, Living: Furniture and accessories, mirrors, art/photo frames, lighting, household articles, furnishings.

Special Events & Exhibits

Fringe Programme

Special events and displays at Interior Lifestyle China 2007 include International Interior Designer Forum, China Houseware Industry Conference, Art-to-Business: Conference for the First Generation of Chinese Interior Designers, Designers Competition, Young Designers Gallery, Contemporary Chinese Lifestyle Trends, Ming and Qing Lifestyle Presentation and Elle Deco Café. For details, please click the following link.

2008 China Home Style Award

China’s interior products market is blossoming. Retail sales volume is developing steadily, and the number of branded products in the market is growing rapidly. The perception of ‘lifestyle brands’ in interior products is developing to be more consistent with other global markets; products like housewares, which reflect improving living standards, are increasingly popular – especially in fashion-conscious cities such as Shanghai. As a consequence foreign suppliers of quality interior products have greater opportunities in China than ever before.

How to position your brand more strategically and gain a bigger share in such a complicated market filled with uncertainty? It is particularly important to search for role models and set up standards to guide the future development of household products/accessories industry.

To answer for it, 2008 China Home Style Award is coming into being. This award is supported by China Consumer Market Information Network, and organized by Shanghai Commercial Information Center, Messe Frankfurt Shanghai Co Ltd and United Asia International Exhibition Co Ltd. It is the first industry award launched in China. This Award will honor innovative manufacturers, distributors and retailers who are receptive to new ideas and market opportunities. It will give attendees an unparalleled opportunity to meet with local buyers, manufacturers and distributors from some of China’s most influential department stores and retailers at the awards dinner presentation.

Company background

Messe Frankfurt (HK) Ltd. is a subsidiary of Messe Frankfurt Exhibition GmbH, one of Europe's oldest and largest trade fair organisers.

With a portfolio of 28 trade fairs in eight major cities*, Messe Frankfurt (HK) provides high-quality platforms for companies wishing to expand or improve their business in China and Asia.

Retaining a focus on the core industry sectors of automotive technology, building technology & lighting, consumer goods, textiles, and communications & leisure, the company has started to diversify its business scope, and is now organising fairs in other industry sectors such as environmental awareness and senior health & lifestyle.

Contact

Messe Frankfurt Shanghai (Beijing Office)
Rm 1721, Tower 2, Bright China Chang An Building
No. 7 Jian Guo Men Nei Avenue, East District
Beijing 100005, PR China
Tel (86) 10 6517 1388
Fax (86) 10 6510 2799
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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