Seatrade All Asia Cruise Convention

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Seatrade All Asia Cruise Convention

Date: 23-OCT-08 to 25-OCT-08
Venue: Shanghai Port International Cruise Terminal, Shanghai, China

Between 23 – 25 October 2008, Shanghai Port International Cruise Terminal will play host to the inaugural Seatrade All Asia Cruise Convention where leading industry players will come together to look at this emerging cruise market and discuss how its huge potential can be

realised, making it a must-attend event for anyone involved or interested in this market.

A major exhibition of products and services will run parallel to the show’s leading industry conference, and international travel agents will be invited to attend a complimentary symposium on maximising sales.

Asia – Cruising’s next frontier

In an age of global deployment, Asia is set to emerge as the next major growth area, not only by providing new destinations for passengers in the west, but also by becoming a source of cruisers.

With a population of almost 4bn, Asia stretches from Turkey in the west to Russia’s Kamchatka Peninsular in the east and beyond, spanning 11 time zones from one end to the other. Fold in Asia Pacific as well, and in area, it is almost double the size of all the leading cruise theatres put together.

Asia has traditionally been a seasonal cruise market running from September to April, with operators looking to base their ships elsewhere during the European winter. Exotic Asian ports are also a popular draw on round the world voyages which are currently experiencing a renaissance. Deployment of dedicated vessels in the region is driving growth and sustainability.

Whilst there appears to be no single key to success in opening up Asia, both port infrastructure and educating the local consumer markets are going to be high on the agenda in the quest to unlock its huge potential.

The Seatrade All Asia Cruise Convention will feature a two-day conference where a cross section of stakeholders will come together to look at this emerging cruise market to discuss how its huge potential can be realised, whilst examining the needs of the cruise ships operating in the region, from supply to ship repair and discussing Asia’s future potential in cruise ship building and conversion.

Accompanying the conference will be a three-day exhibition for the trade (23-24 October) and the general public (25 October). Ports, destinations, tourist boards, cruise ship suppliers and shipbuilders will be showcasing their latest offerings in the brand new, state of the art Shanghai Port International Cruise Terminal.

International cruise and travel retailers will also have the opportunity to take part in a one-day training seminar designed to increase their awareness of the cruise market, whilst providing them with the unrivalled opportunity to meet cruise lines and destinations on the exhibition floor.

Event Profile

Seatrade All Asia Cruise Convention will be held between 23 ¿ 25 October 2008. In Seatrade All Asia Cruise Convention, the leading industry players will come together to look at the emerging cruise market and discuss how its huge potential can be realized, and major exhibition of products and services will run parallel to the show's leading industry conference, and international travel agents will be invited to attend a complimentary symposium on maximizing sales.

Visitor's Profile

Food and beverage suppliers, Restaurant equipment suppliers, Entertainment and leisure suppliers, Cruise associations, Cruise and ferry lines, Ship agents, Hotels, Airlines, Marine equipment manufacturers and suppliers, IT suppliers, Outfitters, Contract furniture manufacturers, On-board suppliers are the target visitors.

Exhibitor's Profile

Exhibitor Profile includes- Cruise ports, Tourist boards, Destination management companies, Tourist attractions, Cruise associations, Cruise and ferry lines, Ship agents, Hotels, Airlines, Marine equipment manufacturers and suppliers, IT suppliers, Outfitters, Contract furniture manufacturers, On-board suppliers, Food and beverage suppliers, Restaurant equipment suppliers, Entertainment and leisure suppliers.

Conference Programme

Thursday 23 October

Morning Session (9.30-11.30 AM)
Cruising in Asia: the next big thing

The cruise industry is at the threshold of a massive engagement with Asia. Both major global brands and strong regional players are committing more and more capacity to the region, from China, South East Asia, and Australasia to India and the Middle East Gulf. Some of Asia’s leading marquis destinations are committing to big terminal investment projects. So how do the cruise industry’s leading players view the prospects for Asia, both as a destination and as a source market for new passengers? How quickly will cruise establish itself as a significant element in the Asian travel and tourism mix? This session will also address the outlook for river cruising on the Yangtze.

Keynote address:
Lu Haihu, Chairman, Shanghai International Port (Group) Co., Ltd

Participants will include:
Michael Bayley, Senior Vice President International, Royal Caribbean Cruises Limited
Torstein Hagen, Chairman & CEO, Viking River Cruises
William Ng, Executive Director, Star Cruises
Pierfrancesco Vago, Chief Executive Officer, MSC Cruises

Thursday 23 October

Afternoon Session (14.30-16.30 PM)
Asian itineraries and infrastructure

Asia’s offer to the cruise lines is a cruising ground of extraordinary diversity, which meets the industry’s critical need for more winter season deployment options. What then is the likely pattern or itinerary development across the region? Major terminal development is now in place or in prospect. What kind of infrastructure are the lines looking for and in what places and on what time scale? How can a cruise terminal take its place in a contemporary waterfront development on prime real estate and generate an adequate return on investment? The critical importance of airlift in the development of cruising in Asia.

Participants will include:
Au King-Chi, Commissioner for Tourism, Hong Kong Special Administrative Region Government
Peter Cox, Director, Itinerary & Land Development, The Yachts of Seabourn, Seabourn Cruise Line Ltd
Mark H. Ittel, Partner/Vice President, Ports & Maritime, Bermello, Ajamil & Partners, Inc
Bruce Krumrine, Vice President, Shore Operations, Princess Cruises
Kevin Leong, Chairman, ASEAN Cruise Working Group, and Regional Director Oceania, Singapore Tourism Board
Craig Milan, President, Royal Celebrity Tours
Toshiro Tsutsumi, Executive Vice President, Naha Port Authority

Friday 24 October

Morning Session (9.30-11.30 AM)
The Asian source market

The wider Asian region is not just one source market for cruise passengers but many, each with different characteristics and levels of maturity. Whilst Japan and Australia are established markets, the growing affluence in China and India, and the travel aspirations of the ASEAN countries suggest a massive growth potential. So what are Asia’s new generation of cruisers looking for in terms of product, itinerary, and cruise length? Is the Asian consumer sold on the idea of ‘unbundled’ pricing? What is the preferred distribution for cruise products in Asia, and what can be done to stimulate the travel agent distribution network? What should Asian destinations do to develop the diversity of shorex products?

Participants will include:
Supanee Bencharit, Managing Director, SEA Tours Co., Ltd
Ted Blamey, Principal, Chart Management Consultants
Soshi Hideo, Executive Officer, Cruise & Leisure Department, PTS Corporation
Braydon Holland, Vice President of Sales, Star Cruises
Karen S. Mann, Director, International Sales, Crystal Cruises
Rama Rebbapragada, Managing Director, Asia Pacific, Royal Caribbean Cruises (Asia) Pte Ltd

Afternoon Session (14.30-16.30 PM)
Economic impact of cruise tourism across Asia

As cruising raises its profile in Asia, what is the potential for the Asian countries in terms of shipbuilding, conversion and repair? Efficient cruise operations depend on efficient supply chains. What will be the opportunities for supplying cruise vessels in the region, in terms of food and beverage and hotel supplies, spare parts, bunkering and lubes? What is Asia’s role as a supplier of high quality crew for the cruise industry worldwide now and in the future?

Participants will include:
Bob Goldfield, Chief Executive, Port of Dover
Bob Guy, Regional Managing Director, Intercruises Shoreside & Port Services
Caroline Huot, CEO & Managing Director, Gulf Oil Marine Ltd
Noviendi Makalam, Secretary Directorate General of Marketing, Ministry of Culture & Tourism, The Republic of Indonesia
John Marden, Fleet Director, Carnival UK
Marlon R. Rono, Chief Operating Officer, Magsaysay People Resources

contact:

Michael Sun or Kalyn Lin
Tel: +86 21 653 58957
Fax: +86 21 653 58957
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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