Shanghai International Franchise Exhibition

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Shanghai International Franchise Exhibition

Date: 28-SEP-08 to 29-SEP-08
Venue: Shanghai Everbright Convention & Exhibition Center, Shanghai, China

Franchising, a successful business method proven and tested in the developed countries, although was introduced into China just a decade ago, has been positively booming in recent years as a result of encouragement of the government and endeavor of our association. More and more enterprises adopt franchising to expand their business and establish brand recognition. Numerous investors won their business by buying franchise.

A statistic shows that there were 2000 franchise systems and 120,000 franchised outlets in China by the end of 2004. Franchising has been playing an important role in enhancement of social stability, stimulus of investment and establishment of credibility in the society.

The Measures for the Regulation of Commercial Franchise was enacted by the Ministry of Commerce of China in the end of last year. Franchising is expected to grow quickly, steadily and legitimately in China. With a population of 1.3 billion, an average economic growth of 9.4% for more than twenty years, GDP per capita exceeding $1000 as well as all limitations for foreign companies were abolished, China is becoming a focal point in the world franchising market.

Shanghai is the leading trade and financial center of China and the most dynamic city in the Asia-Pacific region. It's per capita GDP exceeded USD 5000 by the end of year 2003. People in Shanghai and its surrounding rich provinces have the long tradition of business and spirit of entrepreneurship. Shanghai and its surrounding provinces are the most ideal place where overseas brands can set their first foot into the China market as a whole.

Highlight:

The China Franchise Expo is sponsored by China Chain Store & Franchise Association (CCFA). The China Franchise Expo is one of the largest and most professional trade events in franchising industry in China. According to a survey report on the status of foreign franchise chains development in China released by CCFA, fourteen of the Top Twenty Brands in US have entered the Chinese market. The targeted cities for their development are Beijing, Shanghai and Guangzhou. There are seven foreign brands entering through master franchise. The royalties are collected by four different means; the most common one is a percentage on sales revenue, accounting for 77% of the total foreign brands. When choosing the partner, the major factors foreign brands concerned are government relations, industry background, present business performance, management skill and capital resource.

This year’s event will include a U.S. Pavilion, which provides an excellent platform for U.S. companies to showcase their products and services in this sector. The U.S. Pavilion will offer prospective U.S. exhibitors the following services: streamlined booth arrangements, market entry counseling and logistics liaison with Chinese organizers.

Event Profile:

Franchising, a successful business method proven and tested in the developed countries, although was introduced into China just a decade ago, has been positively booming in recent years as a result of encouragement of the government and endeavor of our association. More and more enterprises adopt franchising to expand their business and establish brand recognition. Numerous investors won their business by buying franchise.

Visitor's Profile:

Trade Visitors only - marketing & selling persons, franchisee & business opportunity companies, Consumer Commissions etc.

Exhibitor's Profile:

Exhibitors include marketing & selling persons, franchisee & business opportunity companies, Consumer Commissions etc

Organizer:

China Chain Store & Franchise Association
3F Zhong Ya Da Sha, No.8 Beifengwo, Haidian District,
Beijing, China.
Tel: +(86)-(10)-51916555
Fax: +(86)-(10)-51916850/51916854/51916854

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